The premise of the Terminator films is that Skynet, an artificial intelligence, became self-aware and destroyed large segments of humanity once it realized it was capable of doing so. Following in the footsteps of their fictional counterparts, so too has the Left become self-aware about the degree of power they possess in our society. There was once a time in American society where it would be considered the height of folly to “take a side” in the political arena for a brand, celebrity, or company.
Those days are over.
The greatest gift Donald Trump has given us is that in the wake of his completely unexpected victory, the left went entirely overboard, exposing themselves in all facets of our lives. What used to be subtle propaganda became outright advocacy from the media, companies, universities, and celebrities. After losing an election they should have won, the left went berserk in a fashion that would make slasher icon Jason Voorhees jealous. All of a sudden the subtle biases became roaring tempests; light protesting became full on street warfare from the likes of ANTIFA. Monolithic companies went from a left-wing tilt to full-on destruction of free speech and de-platforming. What then, was the penalty for all of these people, companies, and brands taking a side on defeating Trump, demonizing the opposition, and advancing socialism?
It cost them all nothing.
We have reached a tipping point in American society where the left realized that they have sufficient power, funding, and structural capability to no longer need conservatives. Even more than that, they KNOW it, which is the important part, having discovered this as a result of watching their own not go down in a ball of fire for their advocacy. There was a time when companies and to some degree celebrities feared entering the political arena because they didn’t want to invalidate vast swaths of the country. If you were running a business, you didn’t want to risk losing conservatives as customers, or as Michael Jordan is thought to have said, “Republicans buy sneakers too.” Those days are now over, as evidenced by virtually every company from Nike to AirBNB, from Google to Uber going ridiculously far left and not only not being penalized; but rewarded for it. Make absolutely no mistake: Every one of these companies has done a cost-benefit analysis and determined that it was worth the move to jump into progressive advocacy.
How did this happen?
First, the left is far more organized than the right is when it comes to boycotts. It is incredibly rare, despite the occasional Nike burning or Keurig smashing, for the right to sustain a boycott for any length of time. Moreover, the right doesn’t LIKE to boycott. Sean Hannity discouraged people from boycotting Keurig, and most conservatives see it as a “free market” issue, which they are largely in favor of, even if it works against them consistently. Contrast that with the left, which not only boycotts but revels in it; treating it as the battleground for their very own Battle of Thermopylae. Leftists disseminate massive spreadsheets with every single conservative host, and a list of every advertiser, which they pressure daily. Any company that does not sufficiently supplicate to the left finds themselves brigaded by the thousands with calls, tweets, and protests. Every so often, the leftists gain a scalp in the process, which only serves to fuel their near-psychotic pursuit. For the side that is supposedly anti-war, they are waging it daily in an incredibly effective manner, supported by both Big Tech and the media.
Secondly, there is an entire infrastructure built to support leftist policies and advocacy. In addition to being essentially a social club in which excommunication results in lost jobs, the left has found a way to institutionalize advocacy. They give one another awards nearly every day, promote and fund even competing interests, and possess nearly unlimited funding, which results in a sort of circular feeding effect. In hypocrisy that would make Alexandria Ocasio-Cortez jealous, they criticize rich Republicans, while acting utterly oblivious to their own Tom Steyer and George Soros type characters. Another of the more interesting advocacy techniques is how left-leaning journalists promote other journalists from COMPETING companies. When Maggie Haberman writes a New York Times article slamming Trump, every media personality from every channel supports the article. Try to imagine Microsoft promoting the new Apple MacBook, and you have the equivalent because opposing Trump has become more important than beating competitors, which has to be a first in the annals of American business.
Third and finally, you have the complete and utter domination of culture via entertainment. Not only are they able to sustain multiple concurrent shows with identical frameworks across numerous channels, but they can get entire propaganda pieces greenlit for mainstream television. Nowhere is this more blatantly obvious in the 15 or so nearly identical late night/comedian shows all over every network, that share almost identical structures and joke formats. Everyone from Seth Meyers to Jimmy Kimmel, to Samantha Bee and the 20 other clones all retain enough audience to justify their existence, except for Michelle Wolff, who was sufficiently terrible to get canned from a network desperate to compete in this new anti-Trump, pro-socialism space. They manage to get shows approved whose entire point is advancing left-wing propaganda and viewpoints while shutting out any vestige of conservative thought from mainstream culture. In addition, another key point is that even if a show is produced with a left wing bias and produces poor ratings, to them, it is completely worth taking the hit to advance their propaganda and fight Trump.
In other words, having said all of this, conservatives should be worried, because the left now wields sufficient power to exclude conservatives completely, and not care about the repercussions in the least. In the same way that Trump showed us just how abhorrent the left has become, so too did he show them that they can live without us. As long as the right is willing to sit back and not organize effective boycotts, instead relying on the free market, the left will continue to dominate the culture and business for the foreseeable future.
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Steve is the author of Forging the Iron Mind, and is the founder and CEO of Americana Prime.